networking - brilliantlegalmind.com

Founder’s Note: I have written here before about how much networking on LinkedIn and creativity have done for me. Even so, I know it’s hard to do at the beginning because you are trying to learn something new and engagement may seem slow. I recently came across Lin Walker on LinkedIn and found her comments to be thoughtful and well crafted. We chatted and I was inspired by her willingness to jump in and get started with content creation to promote herself and her firm. I think you will be inspired by her too, so read on and consider following her for more great content on LinkedIn.

Q. Lin, you are getting started on LinkedIn and with content creation. Tell me why you decided to take that leap to support your firm and practice?

I decided to start marketing on LinkedIn for a number of reasons that centered on accessibility issues for foreign nationals and for female and minority attorneys, like me.

U.S. immigration law is unnecessarily complex, involving at least five different governmental agencies, with policies and procedures guided by statutes, regulations, internal memoranda, administrative case law and executive orders. So much of what is written by attorneys is for other attorneys – the language and terminology is often complicated and relies on terms of art that someone without legal training would struggle to understand and apply, let alone someone whose first language is not English.

I wanted to provide a service for foreign nationals and non-attorneys to make immigration law more accessible, but also for people who are new to the practice, whether they are paralegals, attorneys or human resources managers. My goal is always accessibility–no matter a person’s background or training, I want to make U.S. immigration policies and procedures understandable to remove some of the fear and anxiety in dealing with the various governmental agencies.

I also felt like there was an absence of voices from people like me. I am a first-generation immigrant and first-generation attorney. Most legal publications do not make it easy for someone like me publish an article–they want a pedigree and lived experiences that I do not possess. In addition, in the past, when I was asked to write articles, they were published under the partner’s name (usually male) and I was lucky if I received a byline or footnote with my name. With LinkedIn, I have an equal opportunity to express my opinions and experiences in a way that is authentic to me–where I get credit for my own hard work. LinkedIn = freedom for me.

Q. Isn’t this somewhat scary for you? How are you dealing with that?

Initially it was terrifying – I was never given an opportunity to use my own voice before, so I was out of practice. I worried about posting something that was viewed as awful or unhelpful.

I can’t say I’m over this 100%, but I was able to quiet that fear and make the practice more tenable by focusing on my goal to make immigration law accessible and by sticking to what I knew best (immigration law) and the issues that I was passionate about. If I read an article and it caused a reaction, I knew I had to write about it. Instead of venting to my husband about how terrible an immigration policy, procedure or decision was, I wrote about it.

I have also found a measure of peace in the process by following other attorneys and seeing how they made topics accessible and inspired engagement on LinkedIn. A trusted friend recently offered me great advice: even when a post is authentic and right for you, there is a still a level of discomfort and vulnerability. Part of the process is becoming comfortable with this level of vulnerability.

Q. Is any part of content creation fun for you? What have you liked?

I absolutely love collaborating with other people–attorneys or not–to create accessible content. One project that I love is critiquing the way popular culture (movies and television) portrays the U.S. immigration system and providing guidance on what is real and what is dramatized for entertainment purposes. There is so much misunderstanding of how the immigration system works and so many stereotypes about immigrants – by critiquing these portrayals, it is my hope to educate the general public about the realities of the U.S. immigration system and immigrants.

I have been fortunate enough to work with a Social Media Content Producer who shares my goal of providing educational and accessible content. It was actually his idea to critique how films portray U.S. immigration and immigrants. With his guidance, I was able to combine my love of researching, writing and educating into creating content for LinkedIn.

I’ve also been lucky enough to work with a Digital Marketing expert who introduced me to several attorneys who are doing amazing things on LinkedIn, which is how I was introduced to you.

Q. Part of content creation, especially in the early phases, is feeling like you are screaming into a void. Do you have a dream or goal that is helping you keep moving forward?

Initially creating content was really a struggle because I thought, “why post that – everyone knows that!” But in reality, the opposite is true – my lived experiences have given me a different perspective and goal – to make U.S. immigration law accessible to anyone who needs it. Being able to offer guidance, as a first-generation immigrant, and first-generation immigration attorney, outweighs most of the fear that I have about my content.

Q. What resources would you offer to other lawyers who are trying content creation for marketing or networking purposes?

If you are struggling to create content – that’s normal, we’ve all been there. Try starting by addressing questions that clients ask you all the time. It doesn’t matter if other attorneys know the answer – you’re not writing for them. You’re writing for your current or future client(s).

If someone criticizes your content without providing actionable feedback – ignore them. If the feedback isn’t geared towards improving your content, then serves only one purpose–to muzzle you. Your LinkedIn profile is your party – you decide who to let in and how wild it gets.

If you can’t get support within your firm or practice area, collaborate with people outside your firm or practice area. There are so many areas of law that overlap and so many industries impacted by your particular area of practice. And, there are so many amazing people on LinkedIn who can mentor and support you.

Lin Walker is an attorney whose practice has focused on all aspects of employment- and family-based immigration law. As an experienced attorney, Lin has represented diverse corporate and individual clients, focusing on outstanding researchers, individuals of extraordinary ability in the arts, sciences and business, and individuals whose work is in the national interest of the United States. Prior to joining Meyner and Landis, Lin worked at several immigration law firms, where she handled various employment- and family-based immigration cases, including O-1, O-2, H-1B, L-1, TN, EB-1 (Extraordinary Ability, Outstanding Researcher/Professor and Multinational Manager), and National Interest Waiver petitions, as well as adjustment of status applications, naturalization applications, and PERM Labor Certifications. In addition, Lin served as a high school science teacher in New York City for six years, working with at-risk teenagers and young adults, where she received a prestigious Math for America Master Teacher Fellowship in 2015.

Want to learn more about mindfulness and compassion? Check out my new book, How to Be a Badass Lawyer, for a simple guide to creating a meditation practice of your own in 30 days. And to share mindfulness with your little one, check out my new children’s book, Mommy Needs a Minute.

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One of my pandemic projects was publishing a book about networking with 19 other women lawyers. It’s called #Networked and it was a bestseller on Amazon in a few categories. For natural networkers, this might just be a cool thing but for me it was a milestone. It was one of the things that helped me fully and finally put to rest the idea that I was not good at networking.

In case my incessant droning on about sitting quietly had not clued you in, I am a bit of a nerd. I am an introvert and love reading and writing and quiet things. I love deep conversations or presenting on subjects about which I am passionate, but I detest small talk. I hate trying to come up with things to say to people I don’t know, and I am terrible at acting like I am having a good time when I am not.

In law school, these tendencies combined to cause me to literally run away from a networking event during a failed big law summer clerkship experience. On a Saturday in 90+ degree weather in full sun, I stood in the posh backyard of a soon-to-be partner trying to “get to know” the firm’s attorneys and socialize with my fellow clerks. That was the cover story, at least. It was really an audition and I knew it and the only thing I could think about while pretending to drink my warm beer was trying to not sweat. After an hour, I made some excuse and left, knowing my fate was sealed.

Though I clerked the following summer in the firm where I ultimately made equity partner and had a vastly different experience, that memory haunted me for years. It repeatedly told me that I was no good at networking and that I would never be able to develop business and make partner. As I just said, though, I made partner and I literally just published a book about networking. So, clearly something very drastic has changed. As with a lot of things in my life, my mindfulness practice is one of the things that helped me change my own mind about networking. Here’s how.

1. Body Awareness Helped Me Manage Energy

Before I started meditating, I was constantly in my head. Body scans and breath practice, however, constantly reminded me to focus on the sensations in my body instead. Eventually, that shift in focus started to permeate my life even out of seated practice and I was better aware when I felt nervous or tired or just not into it when I had to go to a social event. When I could, I learned to meditate for a few minutes before or just send myself some loving-kindness during those times. That really helped and I found I was better able to tolerate and monitor the energy drain that large social events often caused me so I could focus better on the people there.

2. Awareness of Thoughts = Awareness of Ideas

I really like to write and do it all the time now. Years ago, though, I only did “extra” writing outside of my law practice occasionally. As a big overthinker, one of the main benefits of my meditation practice was that it gave my thoughts enough space so I could see them more clearly. I eventually found that my thoughts were ideas for written content, so slowly and surely I started writing. Now, most of us don’t think of writing as a networking activity, but when I started to do it consistently and on platforms like LinkedIn, I found that it absolutely was.

When you put written content out there, you are sending out a verbal handshake to whomsoever on the internet may find it. If, like me, you learn to be yourself, people will reach out and want to talk more. But, unlike networking at happy hours with total strangers, you don’t have to make small talk because you already have something specific that brought you together. In other words, mindfulness turned my introversion into networking gold.

3. Consistently Returning to the Breath Practices Persistence

This next one is basic, but its importance cannot be overstated. Even if you never get a single amazing insight or spiritual experience from meditation, you can be pretty sure that the practice will teach you at least one thing: persistence. Anyone who has done breath practice knows that it can drive you nuts to keep going back to the breath over and over and over again. But we do it and hope it will pay off. It paid off for me and still does today. It helped me practice persistence and persistence is absolutely critical to networking. Nobody builds an empire or a community overnight. It takes a bunch of teeny tiny acts done consistently and maybe with a little bit of skill and luck mixed in. There is nothing that teaches you better about the impact of a bunch of teeny tiny acts than a regular meditation practice.

4. Compassion Helped Me Learn to Be Myself

The number one change I made to my networking game was to stop trying to “fit in.” I used to go to events and try to “look natural” and “seem upbeat” and “appear friendly.” In other words, I was trying to look like an extrovert and look like I was having fun doing it. Nobody bought this, including myself. My meditation practice taught me something that helped me stop this foolishness: there is nothing wrong with me. Specifically, loving-kindness practice helped me understand that I was loving, wanted to be of service to others, and was loved by many.

It also helped me appreciate that some particular social settings, small talk with strangers and loud group events, were painful for me, while others, deep conversation with a small group of friends, made me feel like I could conqu e r the world. When I learned this and accepted it as okay, I shifted my focus. I realized that my networking could include smaller events or activities with friends or even writing on LinkedIn. In other words, when I realized that my introvert tendencies were not bad character traits, I finally started to use them. And, when I started to network like me, instead of trying to mimic or go along with my extroverted friends, I made progress.

5. Giving Feels Good

Most of the best networkers tell you that their secret to success is giving. They will tell you to focus on proactively offering value to your network more than you focus on plucking benefits from it. This is good advice and my life experience tells me that we are more likely to do things when they feel good to do. My mindfulness practice helped me not only to pay more attention to how my body feels but also to more fully accept that I need to nourish myself to do my work.

Though I hated networking at first, everything changed when I started focusing on giving, rather than taking. I started small by taking on projects that I cared about, joining groups with a mission that I supported, or writing about topics that mattered to me. This soon put me in the position to help others by connecting friends, sharing tips that could help others, or doing good work for my community. When I noticed how good—how satisfied—that made me feel, I wanted to do more and had the energy to do it even with all my other obligations.

If you hate networking, you aren’t alone but don’t discount the possibility that you may only dislike the version of networking you have experienced so far. I used to hate networking too when I tried to mimic the way that others did it. When I started focusing on what I liked and worked for me, I learned to enjoy and even love networking. Mindfulness practices could help you do the same thing. Sure, meditation in itself won’t turn you into a super connector, that will take many other steps and a whole lot of time. But it can help you do the preliminary work you might need in order to begin taking those steps. Meditation can help you turn inward to appreciate what is truly unique about you, so that you can turn outward with more confidence and skill. So, if you’ve had enough running away from crowded networking events in tears, try sitting quietly by yourself for a few minutes instead.

If you need a meditation to get you started, check out this guided meditation we created that uses loving-kindness practice to help you shift your mindset about networking.